河南省公共图书馆视障服务现状调查与分析

运用问卷调查法对河南省公共图书馆视障服务的现状进行调查,分析河南省公共图书馆视障服务中存在的问题,最后提出相应的解决方案。     

Crowding standards at Petra Archaeological Park: a comparative study of McKercher's five types of heritage tourists

To achieve sustainability in heritage tourism, tourists should be placed at the heart of the management and planning processes. Indicators and standards-based frameworks were developed in the field of outdoor recreation management to manage and measure crowding and other problematic issues in parks and related areas. Using normative theory and visual research methods, this article aims to examine crowding standards of tourists at Petra Archaeological Park, and compare these standards between the types of heritage tourists suggested by a model developed by Bob McKercher. Results showed that tourists’ acceptability levels go down with an increasing number of tourists, and tourists who are highly motivated to visit heritage sites (i.e. purposeful and sightseeing heritage tourists) had the most restrictive acceptable number of tourists at the park. The normative standards formulated in this article provided a guidance to manage crowding at Petra.     

The Visual Representation of Border Tourism: Demilitarized Zone (DMZ) and Dokdo in South Korea

The demilitarized zone (DMZ) and Dokdo mark South Korea borders with North Korea and Japan respectively. Each borderland is a socially constructed symbolic cultural landscape shaped in part by tourism. In this study, a sample of 2202 online images was inspected using content‐semiotic analysis to understand how visual representation of border tourism works. It was found that visitors via social media and government censorship play major roles in constructing representations of (i) alienated borders with iconic war heritage attractions at the DMZ and (ii) an alienated and isolated Dokdo. Both borders highlight patriotic/nationalistic ‘flagging’ and the gaze across. Copyright © 2013 John Wiley & Sons, Ltd.     

论基于符号语义学的平面广告设计

就语义学特征而言,将视觉形象明显地区别于语言和其他传播形式的正是它们的标记性和形象性以及由此带来的视觉结构的不确定性特征,从平面广告角度说,视觉结构的相对不确定性在视觉说服中发挥着关键作用,更为视觉传播的形式和内客创新提供依据.     

一种基于虚拟现实技术的植物景观 规划设计方案评价与修正方法——以 长荡湖旅游度假区为例

为能够定量评估、优化植物景观规划设计方案,基 于虚拟现实技术,改进传统的BIB-LCJ法和SD法,采用主成 分分析和回归分析筛选出植物群落丰富度、色彩对比度、季相 特征、植物配置模式、植被多样性和林冠线变化6项显著视觉 特征要素,形成一种基于虚拟现实三维建模技术的植物景观规 划设计方案评价与修正方法。并以长荡湖旅游度假区植物景观 规划设计方案为例,对方案视觉质量进行评价,实验过程证明 了研究方法的可靠性。     

巴蜀文化元素视觉符号系统的构建研究

着力于巴蜀文化的显性（物质）层面,筛选出最能代表其特征的文化元素,分析其文化含义,抽绎其典型视觉符号,进而确定其形态、色彩、材质和风格等方面的特征,构建巴蜀文化元素的视觉传达符号系统,为当下四川土特产品包装设计的地域性表达提供可资借鉴的思路。     

艺术类视觉传达方向实践教学改革探索

从艺术类视觉传达专业教育特点和实际出发,主张面向市场,面向未来,将创造性思维训练贯穿于设计教学的全过程,提倡在实践教学中力求务实性、注重创新性、把握延展性、探索交叉性。本文在实践教学改革探索上侧重:艺术类视觉传达方向实践教学性质、教学模式、实践基地建设等几个方面不断探索,力争课堂教学与社会需求结合,与公司模式结合,创造有特色的实践教学模式,惟其在实践中整合才能发展,惟其创新才会突破,培养出复合性的实用艺术人才。     

论电视艺术中的光线与造型

光线是电视艺术的基础,没有了光线也就没有了电视艺术。在电视艺术创作中只有充分认识光线的性质,了解直射光、散射光、顺光、侧光和逆光带来的不同视觉效果,才能充分发挥光线在表现时空、刻画人物、强化环境气氛中的造型作用,为电视艺术创作服务。     

Desire for Visual Aesthetics (DVA) in the Store Environment: Concept and Measurement

The article describes the development, purification, and validation of a reliable self-report scale designed to measure the Desire for Visual Aesthetics (DVA) in the store environment. There is limited literature on the subject and a measurement scale has eluded both academicians and practitioners that could help measure the need for aesthetics in the retailing environment and help marketers decide on the level and type of aesthetics for the different segments in the target market/s and also the different type of retail stores. We used 3 focus groups, 8 individual interviews, and 891 surveys to develop, purify, and validate the 9-item Likert type scale. We also provide evidence for dimensionality, reliability, and validity. The scale could be used by academicians and practitioners alike, and could replace single items to measure the concept.     

Cervical cancer prevention in Morocco: a model-based cost-effectiveness analysis

Abstract

Objective: Cervical cancer is a huge public health issue in Morocco which represents the second most frequent and fatal cancer among women. Countries that have not yet introduced the HPV vaccine could benefit greatly, but before implementation it is necessary to perform country-specific economic assessments that include current screening practices.

Methods: A Markov model was developed to simulate the natural history of HPV and cervical cancer so as to calculate the long-term health benefits and costs of HPV vaccination and current screening by visual inspection with acetic acid (VIA). Starting from a previous transition probability matrix used for a model from Spain, the present model was calibrated to cervical cancer incidence from Morocco. Cost survey data was used to estimate the cost of screening and clinical procedures from the public healthcare perspective. Incremental cost-effectiveness ratios were calculated as 2018US$ per additional year of life saved (YLS) and both costs and health outcomes were discounted at 3%.

Results: The expected reduction in lifetime risk of cervical cancer for current screening would be 14% at a cost of US$551/YLS compared with no intervention, assuming VIA every 3 years in women aged 30–49 at 10% coverage. HPV vaccination of pre-adolescent girls at 70% coverage would reduce the lifetime risk of cervical cancer by 62% at a cost of US$1,150/YLS, compared with no intervention. When implementing HPV vaccination in combination with current screening, vaccination would be dominated, and the combined strategy would provide a 69% reduction at a cost of US$2,843/YLS, compared with screening alone. Current screening would be dominated by vaccination when screening coverage is higher than 15%, whereas the combined strategy rapidly exceeds US$4,000/YLS.

Conclusions: HPV vaccination could be highly effective and cost-effective in Morocco. Current screening would be good value for money compared with no intervention, but scaling-up screening coverage would make it inefficient compared with vaccination.